Laura Jayne is a female-led independent brand proudly based in the North East of England.

Designed in London, our collections are created for women who want to feel confident, comfortable, and effortlessly elegant.

Each piece is crafted using super-soft, lightweight, and fast-drying fabrics that feel luxurious against the skin, while carefully considered cuts provide a flattering, feminine fit.

Combining timeless design with innovative tan-through technology, our swimwear is designed to help women embrace every moment in the sun with confidence, comfort, and style.